Safety Heroes For Kids

We are committed to helping children learn the skills to keep themselves safe whilst developing empathy, awareness, courtesy and discipline towards others.

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‘The Conies’ is our registered charity and our Conies team is made up of a group of extra-ordinary – well, almost cone shaped human beings – who have created and designed The Conies!

Our vision is to create a safer world where children can go to school and play outside safely.  We live in an environment where daily dangers to children present us with challenges as to how they can keep safe.  Visible dangers such as ever increasing traffic are in full evidence. Invisible dangers in the form of dangerous levels of toxic vehicle emissions are becoming important issues too, as it affects a young child’s health and physical safety also.  We equally need to arm children with the skills on how to keep safe. To be aware of the world around them and KEEP SAFE in a positive and fun way.

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The Conies Journal

The Conies is a new early learning programme
about safety for children in Key Stage 1&2.
- Unique and innovative
- Supports PSHE needs
- Full teaching package
- Easy to deliver
- Kids love them!

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Join The Conies family 

Enter our 2018 Road Safety Song Writing Competition

After the success of our Road Safety Song Writing Competition earlier this year, we are looking for our 2018 superstars.

We are inviting pupils from across the regional to think about what road safety means to them and put it into a song!

Download your entry form here



For Schools


News & Press

25th July 2017

Big Engine Debate – Fay Goodman (The Conies)

Fay talking about children’s safety and representing The Conies - Safety Heroes for Kids debated the question ‘Is the UK going Health and Safety mad’ with Carl (Made in Birmingham)...
9th June 2017

The Conies VIP Launch

The Conies VIP launch event at Meriden Hall hosted by Tim Watts, Chairman, Pertempts and Fay Goodman, Author, The Conies was a huge success!
24th May 2017


Issued: 1 March 2017 Birmingham-based DriveSafe & StaySafe is introducing its new early learning book about road safety to education professionals at this year’s Education Show. ‘The Conies: Walking to…

The Conies programme will provide an innovative, fun and lively way for children to learn of the dangers on our roads.

Ashley BertieAssistant Policy and Crime Commissioner, West Midlands

Brilliant, the most impressive road safety pack we have ever seen.

Suzanne MooreOasis Academy, Blakenhale Pilot School

This is a brilliant initiative. I am delighted to be part of making this happen.

Jess PhillipsMP