Supporting Speed Down Save Lives

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This year’s Road Safety Week campaign is Speed Down, Save Lives, and the Conies is giving it our full support.

When you read the stats, you’ll understand why.

  • Road crashes are the second biggest killer of young people aged five to 19
  • More than five children are seriously hurt or killed every single day on British roads. 
  • Most incidents involving children occur when they are walking home from school. 
  • Children under 15 cannot judge the speed of approaching vehicles when they are travelling at speeds greater than 20mph, so may believe it is safe to cross when it isn’t. 

Speed is a crucial factor in the safety of pedestrians. Speed and stopping distances don’t increase at the same rate. Small increases in speed result in bigger increases in stopping distances. That’s why it’s so important for drivers to drive within speed limits and to keep to 20mph in residential areas. Even a 1mph cut in speed can reduce the chance of a fatal injury by 5 per cent.

As well as improving road safety, cutting speed also benefits the health and wellbeing of our children. Slower traffic makes people feel safer, which encourages more young people to walk and cycle. More children walking and cycling means fewer cars on the roads and lower pollution from vehicle emissions. More walking and cycling also means better health and helps prevent childhood obesity as well as diabetes.

To find out more about Road Safety Week visit http://www.roadsafetyweek.org.uk

Safety tips for Halloween and Bonfire Night

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Halloween Safety Tips

    • When carving your pumpkin, let your parents handle the sharp knife.
    • When trick or treating make sure you are wearing something bright and visible, maybe a glow in the dark skeleton costume!
    • Don’t go trick or treating without adult supervision,
    • Don’t talk to strangers and if someone approaches you, let a trusted adult know.
    • Stay on the pavement and when crossing the road be careful and look both ways.
    • Don’t eat any chocolate or sweets before being checked by an adult.
    • Be careful around lit Pumpkins.
    • Beware the ghosts and ghouls!

Bonfire Night Safety Tips

  • Always stand well back from the Bonfire
  • Never touch fireworks – let the adults handle them!
  • Stay well away from a firework after it has been lit.
  • Make sure you wear gloves when holding a sparkler and only use one at a time.
  • Keep your sparklers pointed away from you and anyone else.
  • Keep pets indoors, their safety matters too!

Five reasons we all need to do more to keep our children safe

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Our mission is to help keep children safe, particularly on their way to and from school. It’s news stories like these that make our work so important and why we all need to do more to keep our children safe.

Boy knocked over on the first day of school

Teenage cyclist killed in a bus crash

Boy, 6, and girl, 10, badly injured in road accidents

West Midlands Air Ambulance – Photo from Birmingham Mail

Toddler hit by car outside a Walsall Primary School

Schoolgirl injured after being hit by a car

These are all recent accidents and just a sample of the many that happen each year.  The most recent Government figures show that fatal accidents involving children are not reducing.

Please help us in our work to keep children safe.

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The Conies Top Five Tips for Getting to School Safely

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The Conies want all children to be safe on their journey to and from school, here’s our top five tips to help.

1. Be seen

School uniforms and winter coats are often dark coloured, making children difficult to see in the lower light conditions in early morning or in the late afternoon. Fluorescent arm bands or jackets help drivers spot youngsters. Reflective bands or stickers on bags help reflect car headlights when its dark.

2. Stop look listen

The oldest advice is the best. Look right, look left and then right again. Keep looking and listening as you cross the road. Use your eyes and ears and never hurry into a road

3. Find a safe place to cross

Avoid crossing near parked cars if possible. Never cross the road from behind a bus. Know the difference between zebra and pelican crossings and how to cross at each type.

4. Be aware of stranger danger

Police recorded 569 offences of child abduction in 2014. Make sure your child knows never to talk to or take presents from strangers or go with anyone they don’t know or trust.

5. Be safe in the car

Don’t distract the driver and always wear a seatbelt. The Dept of Transport recommends children over 12 years or 135cm in height may use an adult seat belt, but also continue using booster seats until they are 150cm tall. Make sure you know which side to get out of and avoid oncoming traffic.

The Conies reaction to the latest road accident figures

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Today the Department of Transport have published road accident figures which reveal a disturbing upward trend. They show that 69 children, an increase of 15 from the previous year, were killed on our roads in 2016.  This is the highest figure since 2009. The Government’s reaction states there is no clear trend. Nevertheless this contradicts clear evidence showing annual figure for child deaths and serious injuries on the roads has been rising in recent years following a 20 year on year decline since 1995. Any child fatality is one too many, particularly for the family and friends they leave behind.

Fay Goodman, creator of the Conies and director of DriveSafe & StaySafe said:

“We urgently need to do more to keep our children safe, particularly on their journeys to and from school. We know it’s an especially dangerous time of day.  We regularly see and hear horror stories about the behaviour of drivers and dangerous parking around school gates.

The Conies was born out of a desire to help keep children safe. We want to educate them, in a fun way, with characters they can identify with, to improve road safety.  Following on from our successful pilot to 3,400 primary school children in high risk areas of Birmingham, we are rolling out our road safety training to a further three areas of the city during January 2018. As well as a variety of resources, this consists of workbooks embracing how to get to school safely on foot or by bus, car and bike – as well as managing distractions and stranger danger. Supported by the Birmingham Community Safety Partnership we aim to bring our ‘Walking to School Safely’ Journal to more areas of the Midlands.”

Source of figures: Department for Transport

Just one example of dangerous driving around schools

You can help us to keep children safe by supporting the Conies.

For more information or to talk to Fay Goodman call 07976 426463 email fay@goodmedia.co.uk 

NEW ROAD SAFETY BOOK TO FEATURE AT EDUCATION SHOW

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Issued: 1 March 2017
Birmingham-based DriveSafe & StaySafe is introducing its new early learning book about road safety to education professionals at this year’s Education Show.

‘The Conies: Walking to School Safely Journal’ will be exhibited by DriveSafe & StaySafe – a ‘not for profit’ organisation – on the Goodmedia Ltd stand J93 at the leading education event being held at the NEC in Birmingham from March 16-18.
The 40-page illustrated book, produced with the support of the Birmingham Community Safety Partnership, is aimed at Key Stage 1 pupils (4-6 years). It features a family of traffic-cone cartoon characters whose creators hope will become national heroes of road safety for children.

DriveSafe & StaySafe will also be exhibiting a support guide to the journal for teachers along with Conies-branded pencils and Hi-Vis snap bands at the show, which is expected to attract more than 10,000 visitors from across the UK, from school teachers and administrators to education suppliers.

The first 2,700 copies of the book, which was launched in January by West Midlands Assistant Police and Crime Commissioner Ashley Bertie, are currently being delivered, along with teacher’s support books, to 37 primary schools in Yardley, Hall Green and Hodge Hill, all locations identified in the 2016 Birmingham Road Safety Strategy as child accident ‘hot spots’.

Every Key Stage 1 pupil at these schools will receive a copy of the book, which has been designed to meet the Early Years Foundation Stage (EYFS) and Personal Social Health Education (PSHE) learning and development requirements. The children will also receive a Hi-Vis snap band and Conies pencil, while their teachers receive a teacher’s support Journal.
Jess Phillips, Labour MP for Yardley, commented: “This is a brilliant initiative to help children keep safe and I am delighted this Journal is being delivered to local schools in my constituency area and was delighted to be part of making this happen.”
Fay Goodman, creator of the Conies and director of DriveSafe & StaySafe, said: “I hope The Conies will become our new national heroes of road safety for children, just as the Green Cross Code man and Tufty the Squirrel were in their day.
“The Conies: Walking to School Safely Journal has been designed to engage children in road safety through reading, listening and acting out scenarios from the book, and there is a review at the end to test how much the child has learnt and absorbed. Teachers will be able to keep this page as ‘evidence’ of the child’s learning and reward it with a certificate or star to offer continued encouragement.”

BIRMINGHAM SCHOOLS PILOT EARLY LEARNING ROAD SAFETY BOOK

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Issued: 20 February 2017

A total of 37 primary schools across Birmingham are piloting a new early learning book aimed at reducing child traffic casualties.

‘The Conies: Walking to School Safely Journal’ has been produced by Birmingham road safety ‘not for profit’ organisation DriveSafe & StaySafe with the support of the Birmingham Community Safety Partnership.

The 40-page illustrated book features a family of traffic-cone cartoon characters whose creators hope will become national heroes of road safety for children.

The book was officially launched by West Midlands Assistant Police and Crime Commissioner Ashley Bertie at the West Midlands Fire Service Headquarters in front of local councillors, teachers and members of the police and fire services.

The first 2,700 copies of the book are currently being delivered, along with teachers’ guides, to 37 primary schools in Yardley, Hall Green and Hodge Hill, all locations identified in the 2016 Birmingham Road Safety Strategy as child accident ‘hot spots’.

Every Key Stage 1 pupil (4-6 years) at these schools will receive a copy of the book, which has been designed to meet the Early Years Foundation Stage (EYFS) and Personal Social Health Education (PSHE) learning and development requirements. They will also receive a Hi-Vis snap band and Conies pencil, while their teachers receive a teacher’s support Journal.

The book has been endorsed by Jess Phillips, Labour MP for Yardley, who said: “This is a brilliant initiative to help children keep safe and I am delighted this Journal is being delivered to local schools in my constituency area and was delighted to be part of making this happen.”

DriveSafe & StaySafe will be exhibiting the new books and accessories on the Goodmedia Ltd stand J93 at this year’s Education Show at the NEC in Birmingham from March 16 to 18. The show is the UK’s leading education event, providing a platform to share innovative ideas, resources and insight for all education professionals.

Ashley Bertie said: “This book will provide an innovative, fun and lively way for children to learn of the dangers on our roads and what they can do to look after themselves and their families.

“The West Midlands is one of the youngest regions and Birmingham is the youngest city in Europe, and our young people are our future. I would like to thank Fay Goodman and her team at DriveSafe & StaySafe for a project that will not only have significance for our region but also nationally and hopefully internationally as well.

Fay Goodman, creator of the Conies and director of DriveSafe & StaySafe, commented: “I hope The Conies will become our new national heroes of road safety for children, just as the Green Cross Code man and Tufty the Squirrel were in their day.

“The Conies: Walking to School Safely Journal has been designed to engage children in road safety through reading, listening and acting out scenarios from the book, and there is a review at the end to test how much the child has learnt and absorbed. Teachers will be able to keep this page as ‘evidence’ of the child’s learning and reward it with a certificate or star to offer continued encouragement.”

BIRMINGHAM BOOK LAUNCH TO INTRODUCE NEW HEROES OF ROAD SAFETY FOR CHILDREN

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BOOK LAUNCH HERALDS NEW HEROES OF ROAD SAFETY

Nationwide efforts to reduce child traffic casualty rates have been boosted in Birmingham with the launch of a new road safety early learning book.

‘The Conies: Walking to School Safely Journal’ features an inspirational family of traffic-cone-shaped cartoon characters – The Conies – whose creators hope will become national or even international heroes of road safety for children.

The 40-page, fully-illustrated book has been produced and published for primary school children by Birmingham road safety ‘not for profit’ organisation DriveSafe & StaySafe with the support of the Birmingham Community Safety Partnership.

West Midlands Assistant Police and Crime Commissioner Ashley Bertie officially launched the book at the West Midlands Fire Service Headquarters in Aston in front of local councillors, teachers and members of the police and fire services.

The first 2,700 copies of The Conies: Walking to School Safely Journal will be delivered, along with teachers’ guides, free to 37 primary schools in Yardley, Hall Green and Hodge Hill. The schools were chosen to pilot the project after the 2016 Birmingham Road Safety Strategy identified the wards as child accident ‘hot spots’.

Every Key Stage 1 pupil (4-6 years) will receive their own journal, which has been designed to meet the Early Years Foundation Stage (EYFS) and Personal Social Health Education (PSHE) learning and development requirements

Ashley Bertie said: “Road safety is a key priority for myself and the Police Commissioner and this book will provide an innovative, fun and lively way for children to learn of the dangers on our roads and what they can do to look after themselves and their families.

“The West Midlands is one of the youngest regions and Birmingham is the youngest city in Europe, and our young people are our future. I would like to thank Fay Goodman and her team at DriveSafe & StaySafe for a project that will not only have significance for our region but also nationally and hopefully internationally as well.

“It is an honour to be able to launch this book in Birmingham and my thanks also go to the City Council and all our safety partners for their support for a project that has the gravitas and the ability to shape young people’s lives for many years to come.”

Fay Goodman, creator of the Conies and founder of DriveSafe & StaySafe, commented: “The Green Cross Code man and Tufty the Squirrel made such a difference to helping children’s safety in their era – and I sincerely believe our Conies will have the same impact as the new national heroes of road safety.

“Children will be able to engage by reading, listening and acting out scenarios from the Journal, and there is a review at the end to test how much the child has learnt and absorbed. Teachers will be able to keep this page as ‘evidence’ of the child’s learning and reward it with a certificate or star to offer continued encouragement.

“Now, whenever they see a road cone, we hope children will think about the Conies and the positive messages to ‘Stop, Look and Listen’ before you cross the road and ‘Keep Looking and Listening’ as you cross.”

Fay added: “I am delighted that the Birmingham Community Safety Partnership has come on board and am very grateful for their support in making this happen. Too many children are needlessly injured or killed on our roads. We have to do something which will impact in a dynamic way – and what better way than to turn road signs that are all around us into animated characters!”