NEW ROAD SAFETY BOOK TO FEATURE AT EDUCATION SHOW

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Issued: 1 March 2017
Birmingham-based DriveSafe & StaySafe is introducing its new early learning book about road safety to education professionals at this year’s Education Show.

‘The Conies: Walking to School Safely Journal’ will be exhibited by DriveSafe & StaySafe – a ‘not for profit’ organisation – on the Goodmedia Ltd stand J93 at the leading education event being held at the NEC in Birmingham from March 16-18.
The 40-page illustrated book, produced with the support of the Birmingham Community Safety Partnership, is aimed at Key Stage 1 pupils (4-6 years). It features a family of traffic-cone cartoon characters whose creators hope will become national heroes of road safety for children.

DriveSafe & StaySafe will also be exhibiting a support guide to the journal for teachers along with Conies-branded pencils and Hi-Vis snap bands at the show, which is expected to attract more than 10,000 visitors from across the UK, from school teachers and administrators to education suppliers.

The first 2,700 copies of the book, which was launched in January by West Midlands Assistant Police and Crime Commissioner Ashley Bertie, are currently being delivered, along with teacher’s support books, to 37 primary schools in Yardley, Hall Green and Hodge Hill, all locations identified in the 2016 Birmingham Road Safety Strategy as child accident ‘hot spots’.

Every Key Stage 1 pupil at these schools will receive a copy of the book, which has been designed to meet the Early Years Foundation Stage (EYFS) and Personal Social Health Education (PSHE) learning and development requirements. The children will also receive a Hi-Vis snap band and Conies pencil, while their teachers receive a teacher’s support Journal.
Jess Phillips, Labour MP for Yardley, commented: “This is a brilliant initiative to help children keep safe and I am delighted this Journal is being delivered to local schools in my constituency area and was delighted to be part of making this happen.”
Fay Goodman, creator of the Conies and director of DriveSafe & StaySafe, said: “I hope The Conies will become our new national heroes of road safety for children, just as the Green Cross Code man and Tufty the Squirrel were in their day.
“The Conies: Walking to School Safely Journal has been designed to engage children in road safety through reading, listening and acting out scenarios from the book, and there is a review at the end to test how much the child has learnt and absorbed. Teachers will be able to keep this page as ‘evidence’ of the child’s learning and reward it with a certificate or star to offer continued encouragement.”

BIRMINGHAM SCHOOLS PILOT EARLY LEARNING ROAD SAFETY BOOK

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Issued: 20 February 2017

A total of 37 primary schools across Birmingham are piloting a new early learning book aimed at reducing child traffic casualties.

‘The Conies: Walking to School Safely Journal’ has been produced by Birmingham road safety ‘not for profit’ organisation DriveSafe & StaySafe with the support of the Birmingham Community Safety Partnership.

The 40-page illustrated book features a family of traffic-cone cartoon characters whose creators hope will become national heroes of road safety for children.

The book was officially launched by West Midlands Assistant Police and Crime Commissioner Ashley Bertie at the West Midlands Fire Service Headquarters in front of local councillors, teachers and members of the police and fire services.

The first 2,700 copies of the book are currently being delivered, along with teachers’ guides, to 37 primary schools in Yardley, Hall Green and Hodge Hill, all locations identified in the 2016 Birmingham Road Safety Strategy as child accident ‘hot spots’.

Every Key Stage 1 pupil (4-6 years) at these schools will receive a copy of the book, which has been designed to meet the Early Years Foundation Stage (EYFS) and Personal Social Health Education (PSHE) learning and development requirements. They will also receive a Hi-Vis snap band and Conies pencil, while their teachers receive a teacher’s support Journal.

The book has been endorsed by Jess Phillips, Labour MP for Yardley, who said: “This is a brilliant initiative to help children keep safe and I am delighted this Journal is being delivered to local schools in my constituency area and was delighted to be part of making this happen.”

DriveSafe & StaySafe will be exhibiting the new books and accessories on the Goodmedia Ltd stand J93 at this year’s Education Show at the NEC in Birmingham from March 16 to 18. The show is the UK’s leading education event, providing a platform to share innovative ideas, resources and insight for all education professionals.

Ashley Bertie said: “This book will provide an innovative, fun and lively way for children to learn of the dangers on our roads and what they can do to look after themselves and their families.

“The West Midlands is one of the youngest regions and Birmingham is the youngest city in Europe, and our young people are our future. I would like to thank Fay Goodman and her team at DriveSafe & StaySafe for a project that will not only have significance for our region but also nationally and hopefully internationally as well.

Fay Goodman, creator of the Conies and director of DriveSafe & StaySafe, commented: “I hope The Conies will become our new national heroes of road safety for children, just as the Green Cross Code man and Tufty the Squirrel were in their day.

“The Conies: Walking to School Safely Journal has been designed to engage children in road safety through reading, listening and acting out scenarios from the book, and there is a review at the end to test how much the child has learnt and absorbed. Teachers will be able to keep this page as ‘evidence’ of the child’s learning and reward it with a certificate or star to offer continued encouragement.”

BIRMINGHAM BOOK LAUNCH TO INTRODUCE NEW HEROES OF ROAD SAFETY FOR CHILDREN

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BOOK LAUNCH HERALDS NEW HEROES OF ROAD SAFETY

Nationwide efforts to reduce child traffic casualty rates have been boosted in Birmingham with the launch of a new road safety early learning book.

‘The Conies: Walking to School Safely Journal’ features an inspirational family of traffic-cone-shaped cartoon characters – The Conies – whose creators hope will become national or even international heroes of road safety for children.

The 40-page, fully-illustrated book has been produced and published for primary school children by Birmingham road safety ‘not for profit’ organisation DriveSafe & StaySafe with the support of the Birmingham Community Safety Partnership.

West Midlands Assistant Police and Crime Commissioner Ashley Bertie officially launched the book at the West Midlands Fire Service Headquarters in Aston in front of local councillors, teachers and members of the police and fire services.

The first 2,700 copies of The Conies: Walking to School Safely Journal will be delivered, along with teachers’ guides, free to 37 primary schools in Yardley, Hall Green and Hodge Hill. The schools were chosen to pilot the project after the 2016 Birmingham Road Safety Strategy identified the wards as child accident ‘hot spots’.

Every Key Stage 1 pupil (4-6 years) will receive their own journal, which has been designed to meet the Early Years Foundation Stage (EYFS) and Personal Social Health Education (PSHE) learning and development requirements

Ashley Bertie said: “Road safety is a key priority for myself and the Police Commissioner and this book will provide an innovative, fun and lively way for children to learn of the dangers on our roads and what they can do to look after themselves and their families.

“The West Midlands is one of the youngest regions and Birmingham is the youngest city in Europe, and our young people are our future. I would like to thank Fay Goodman and her team at DriveSafe & StaySafe for a project that will not only have significance for our region but also nationally and hopefully internationally as well.

“It is an honour to be able to launch this book in Birmingham and my thanks also go to the City Council and all our safety partners for their support for a project that has the gravitas and the ability to shape young people’s lives for many years to come.”

Fay Goodman, creator of the Conies and founder of DriveSafe & StaySafe, commented: “The Green Cross Code man and Tufty the Squirrel made such a difference to helping children’s safety in their era – and I sincerely believe our Conies will have the same impact as the new national heroes of road safety.

“Children will be able to engage by reading, listening and acting out scenarios from the Journal, and there is a review at the end to test how much the child has learnt and absorbed. Teachers will be able to keep this page as ‘evidence’ of the child’s learning and reward it with a certificate or star to offer continued encouragement.

“Now, whenever they see a road cone, we hope children will think about the Conies and the positive messages to ‘Stop, Look and Listen’ before you cross the road and ‘Keep Looking and Listening’ as you cross.”

Fay added: “I am delighted that the Birmingham Community Safety Partnership has come on board and am very grateful for their support in making this happen. Too many children are needlessly injured or killed on our roads. We have to do something which will impact in a dynamic way – and what better way than to turn road signs that are all around us into animated characters!”

DriveSafe turns to crowdfunding for The Conies – Solihull TownTalk

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A local charity that is dedicated to improving the safety of children on the roads is seeking £5,000 in crowdfunding to help produce an animated video series for primary schools.

DriveSafe and StaySafe introduced ‘The Conies’ as a family of traffic cones that deliver road and personal safety messages through their comic adventures at a road safety song contest in Solihull last autumn.

Interactive games, teaching packs and merchandise featuring the characters are already being developed with the help of pupils and staff from a number of schools across the West Midlands, with Solihull Junior School and St Alphege School in Solihull having been especially proactive.

The charity is now seeking £5,000 of investment from the public to hopefully turn The Conies into a household-name video series which, it says, will enable children to raise their awareness of the dangers of ever-increasing traffic, help recognise road signs, and learn respect for all road users.

The AXA motor insurance company has agreed to match-fund the total crowdfunding figure to enable DriveSafe to work with a production budget of at least £10,000, sufficient for a first episode of The Conies – but the charity is hopeful even more can be raised so that more stories can be produced.

Fay Goodman, Founder and Managing Director of DriveSafe & StaySafe, said: “The funding will enable us to improve the safety of children by engaging them in a fun-filled cone-shaped world where adorable characters get involved in adventures and road signs come to life.”

She explained: “Children no longer have icons from the past such as Tufty the Squirrel and the Green Cross Code Man to help educate them in road safety. The Conies are ready and waiting to fill that gap.”

Fay added: “We are inviting pupils, teachers and parents from schools wherever based to join DriveSafe and help our exciting initiative grow quickly.”

DriveSafe launched The Conies as a result of Fay’s concern at figures released in 2014 showing that child road accidents were on the up – reversing years of decline – with almost 70% occurring within 500 metres of schools.

She said crowdfunding was chosen over more traditional funding to enable DriveSafe and StaySafe to widen its support, rather than rely on a single investor, and to boost awareness of the charity and its work.

Birmingham road safety charity turns to crowdfunding – Birmingham Press

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A Birmingham-based charity that is dedicated to improving the safety of children on the roads is seeking £5,000 in crowdfunding to help produce an animated video series for primary schools.

DriveSafe & StaySafe introduced The Conies as a family of traffic cones that deliver road and personal safety messages through their comic adventures at a road safety song contest in Solihull last autumn.

Interactive games, teaching packs and merchandise featuring the characters are already being developed with the help of pupils and staff from a number of schools across the West Midlands, with Solihull Junior School and St Alphege School in Solihull having been especially proactive.

The Yardley-based charity is now seeking £5,000 of investment from the public to hopefully turn The Conies into a household-name video series which, it says, will enable children to raise their awareness of the dangers of ever-increasing traffic, help recognise road signs, and learn respect for all road users.

The AXA motor insurance company has agreed to match-fund the total crowdfunding figure to enable DriveSafe to work with a production budget of at least £10,000, sufficient for a first episode of The Conies – but the charity is hopeful even more can be raised so that more stories can be produced.

Fay Goodman, Founder and Managing Director of DriveSafe & StaySafe, said: “The funding will enable us to improve the safety of children by engaging them in a fun-filled cone-shaped world where adorable characters get involved in adventures and road signs come to life.”

She explained: “Children no longer have icons from the past such as Tufty the Squirrel and the Green Cross Code Man to help educate them in road safety. The Conies are ready and waiting to fill that gap.”

Fay added: “We are inviting pupils, teachers and parents from schools wherever based to join DriveSafe and help our exciting initiative grow quickly.”

DriveSafe launched The Conies as a result of Fay’s concern at figures released in 2014 showing that child road accidents were on the up – reversing years of decline – with almost 70% occurring within 500 metres of schools.

She said crowdfunding was chosen over more traditional funding to enable DriveSafe and StaySafe to widen its support, rather than rely on a single investor, and to boost awareness of the charity and its work.

To pledge support for The Conies project, click on www.crowdfunder.co.uk/the-conies. The Conies website is atwww.theconiesworld.co.uk and DriveSafe & StaySafe is at www.drivesafe-staysafe.co.uk.

Charity seeks crowdfunding investment for road safety animation – Road Safety GB

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The Birmingham-based charity DriveSafe & StaySafe is seeking £5,000 in crowdfunding to help produce an animated video series for use in primary schools.

The charity is seeking support for ‘The Conies’, a family of traffic cones that deliver road and personal safety messages through their comic adventures.

The Conies were first unveiled last year and interactive games, teaching packs and merchandise featuring the characters are already being developed with the help of pupils and staff from schools across the West Midlands.

Now, in a bid to turn The Conies into a ‘household-name’, DriveSafe is seeking £5,000 of investment from the public.

The insurance company AXA has agreed to match-fund the amount raised through crowdfunding, to give DriveSafe a production budget of at least £10,000, sufficient for a first episode of The Conies – but the charity is hoping to raise more to enable more stories to be produced.

Fay Goodman, founder and managing director of DriveSafe & StaySafe, said: “The funding will enable us to improve the safety of children by engaging them in a fun-filled cone-shaped world where adorable characters get involved in adventures and road signs come to life.

“Children no longer have icons from the past such as Tufty the Squirrel and the Green Cross Code Man to help educate them in road safety. The Conies are ready and waiting to fill that gap.

“We are inviting pupils, teachers and parents from schools wherever based to join DriveSafe and help our exciting initiative grow quickly.”

To pledge support for The Conies project, head to their crowdfunding page.

– See more at: http://www.roadsafetygb.org.uk/news/5061.html#sthash.XkTRTdl7.dpuf

Road safety Fay goes down a new avenue- Birmingham Chamber of Commerce

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Multi-talented Fay Goodman’s passion for music, film-making and martial arts has earned her an international reputation. Now her equally-strong fervor for crime prevention and road safety has taken her down a new avenue – creating a multi-media programme for primary schools featuring a family of traffic cones who deliver road and personal safety messages through their comic adventures.

Fay, who runs Goodmedia, an independent film company specialising in television, documentaries and music production, is also managing director of DriveSafe & StaySafe, which has championed personal safety for many years and whose latest initiative is to introduce The Conies to schoolchildren around the country.

To get The Conies up and running, five schools produced entries for the DriveSafe & StaySafe road safety song content – with rock legend Ric Wakeman judging the rap song ‘It’s All About Road Safety’ from Delves Infant School, Walsall, to be the winner.

The song contest accompanied the official launch of The Conies, a new video series for primary schools featuring a family of traffic cones. The multimedia programme also incorporates interactive games, teaching packs and other e-learning resources, developed with input from the pupils and teachers of Solihull Junior School and St Alphege Junior School.

West Midlands Deputy Police and Crime Commissioner Yvonne Mosquito, who gave the keynote speech in support of the initiative, said: “Past Government campaigns to engage with young people through Tufty the Squirrel and the Green Cross Code Man did a lot of good work, but there are still a shockingly high number of children involved in road accidents each year. The Conies capture the essence of these child-focused campaigns by making road safety fun and stimulating. These entertaining characters will become nationally recognised as a symbol of good practice for children on the roads, and there is no reason why they should not also become a means for delivering safety message to young people all over the world.”

Fay, a long-term member of Birmingham Chamber who has just become the latest Premier Plus member of the Asian Business Chamber of Commerce (ABCC), said that The Conies could be compared to the Green Cross Code Man: “He saved many lives – including mine. My vision is for our little Conies to keep children of all ages safe by engaging with them in their fun cone-shaped world where road signs come to life.

“Child road accidents are on the up – reversing years of decline – with almost 70 percent occurring within 500 metres of schools, and OFSTED has raised the bar against which schools are being measured and assessed for pupil safety. That is why The Conies have such a vital role to play.”

The newly launched website for Conies World is at www.theconiesworld.co.uk and the DriveSafe & StaySafe website is at www.drivesafe-staysafe.co.uk

Pictured: l-r: Saqib Bhatti, ABCC President; Fay Goodman and Russell Jeans, Chamber Director of membership and business services.